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The Poker Channel was to be re-branded as The Player Channel, and needed a new website to match its new image.
An increasing number of visitors to the site from mobile devices every month was indicated from the analytics. Also, after analysing heat maps, most visitors were clicking through to watch live TV. The site was also outdated, too dark and text-heavy.
We decided to introduce Live TV to the homepage and optimise the site and TV stream for mobile viewing. A fully responsive site that works at all resolutions was the solution.